This CRM tool is designed for car dealerships. It helps sales teams send offers to customers by email or SMS, and makes it easy to see who’s interested, who wants to negotiate, and who’s ready to buy. Dealerships can use GIFs to make their offers more noticeable, but the goal is simple: make talking to customers and closing deals less of a headache.
Wheelsycars
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Platform
- iOS, Android, Web
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Devices
- PCs, smartphones, tablets
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Tech stack
- .NET 7, React, Azure Functions, Azure App Services, Azure SQL Database, Azure Blob Storage, Twilio, SendGrid, Azure DevOps
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Industry
- E-Commerce
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Scope of work
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- Reviewed the old system to identify what was slowing things down.
- Improved the backend and frontend so everything runs faster.
- Moved GIF-making to a separate service, so the main app doesn’t get stuck.
- Made it easier to create and send offers, including custom text and styles.
- Added in-app support for accepting, rejecting, and countering offers.
- Automated all email and SMS notifications.
- Provide ongoing updates and support to keep things running smoothly.
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Tags
The challenge
Our client approached us with a promising CRM solution designed to help dealerships create GIF-based offers and communicate with customers via email and SMS. However, the initial version was hampered by limited customization, a lack of interactive features, and slow performance due to a rigid monolithic architecture. Dealerships struggled to create visually rich, tailored offers and lacked effective tools for negotiation. The inherited system was poorly documented, and its resource-heavy GIF generation process caused performance bottlenecks and limited scalability.
The solution
First, we looked at what was breaking and why. The biggest issue was that everything ran in one place, including the GIF creation process. We moved the heavy GIF work out to Azure Functions, so the main system could focus on everything else. This made the whole app faster and less likely to freeze up.
We also rebuilt how offers work: now, sales teams can quickly put together personalized GIF offers, preview them, and send them out—all from a simple interface. Buyers can accept, decline, or suggest changes right in the email or SMS they get. All the back-and-forth is saved and easy to track. We automated messaging using Twilio and SendGrid, so dealerships don’t have to worry about missing a follow-up. We keep the app up to date using Azure DevOps, so new features go live smoothly.
The benefits
After these changes, the CRM is easier for dealerships to use, runs faster, and doesn’t fall over if more people start using it. Creating offers and managing negotiations is much simpler, and salespeople can spend less time fighting the software and more time working with real customers. Automated communication means fewer missed chances and faster sales. The system can keep growing as the business grows.
